HI, I’M SARAH
I am a graphic designer and illustrator. I love to inspire people and enrich their lives. As a graphic designer, I get to do this with every project I complete!
I am from Canada and now live in Northern Ireland with my fiance in the countryside. I have my BA in Graphic Design where I learned how to be a creative problem solver. For the last five years, I have worked on the Isle of Man as a graphic design and marketing executive. Along with my passion for graphic design, I love to travel, eat good food, drink coffee, hike, and swim in the sea!
SERVICES
BRANDING + LOGO — This is the initial phase of the design process where the brand gets its foundation. This includes research and development and it’s where the decisions like color palette and tone of voice come into play. Who are you, what are you trying to say, and to which audience? Branding is the story that your business, personal values, and philosophies say to the world in a visual way. It speaks more than words and is an extension of who you and your business are. Colour, design principles, and visual elements all say something to the subconscious and this is what I love so much about branding — speaking a new language! Logo design is more than just an image, color, or text. It is a part of your brand story and an extension of yourself and your business.
BRAND REFRESH + SOCIAL — This is perfect for someone who has a business or project up and running and wants to take their brand to the next level. Someone who wants to visually reach their ideal clients and tell their story better. I will create a mood board and new colour palette from the goals that we have discussed. I will also select a new font for you to use. From here I can create social graphics for your brand that speaks volumes to your audience.
CONTENT CREATION + SOCIAL MEDIA — Attention is the name of the game. Everyone is visual, and your product or brand needs to stand out and be presented in the most beautiful and creative way. The most important thing is to be seen where people's attention is, so I design for each platform strategically. From Facebook ad creative, pins for Pinterest, blog headers, video, gifs, Instagram images, print materials, and digital e-books, I love creating something that works uniquely for your business and will bring value to your customers and audience to be treasured.
HOW DOES IT WORK?
This is where we get to know each other over Zoom. I get to hear all about the project, brand and business and really find out about what makes your business amazing and unique. We discuss your ideal clients and your content strategy.
Prefer to contact me directly? Feel free to email, sarahesandford@gmail.com